It has been brought up recently that players in the Premier league should be involved with clothing technology and they should be actively joining other sports that already have clothing technology within their sport.
Clothing technology itself is the involvement of a manufacturer who provide materials and the design of the shirt, shorts, shoes, etc. They will devlop a design, create it and the distribute it to buyers.
The design is an important part of the technology as it will utilise both fashion and glamour as people will be judging the clothing that sportsmen & women wear, paying attention to what the technology actually does and how effective it is. Environmental and human rights issues have been outlines and now are big consideraitons when looking into a new line of clothing.
Tottenham Hotspur are looking into a new deal, which they have signed with Under Armour looks to have new shirts, with the technology in them, by the start o 2012-2013 season. It will have sensors that send second by second updates o everything from a players heart rate to their core body temperature. It can also accurately record their acceleration or breathing rate.
Both smart phones and laptops will be used to receive this data so that both the manager and the coaches can analyse this data. The use of this will help them to know if a player is drained of energy or is working with a low work rate. It can also help detect any abnormal body problems if the temperature of player rises concerning high.
I believe that technology being brought into the clothing is a bit too far as it is unecessary. Nobody needs to know who is working the best in the team as this cna cause unhealthy competetion and lead to players falling out. This can then lead to a whole tem falling apart. If a manager wants to know who is working at their best then he can clearly see this on both the training field and the game. It is easy to pick out who isnt putting in their maximum effort because body language gives this away.
I believe that if the technology was to be brought in then it could mean that the viewing experience could be that bit more interesting if the stats were put live on the television. The data that is recorded by this clothing technology could be put on Sky Sports for example whilst the game is running and could make the game alot more appealing as you could follow who on the pitch is working at what rates, who isn't working so hard, etc. This could also cause problems though because the opponents could have access to a TV, or an iPad for example and would be able to see this data, which would lead to them notifying their head coach, and they could counter this newly known data to beat the opposition. For example if on the TV it showed that the left back was not working very hard and was tiring, then the manager of the opposing team would get his right winger to get the ball more often and run at their left back, which would give them an advantage in the game. Therefore i do not think that displaying the data live would help, despite it being more appealing to the viewers.
The technology would be very hard to keep running across all leagues too. The reason for this is because the technology will not come cheap, and therefore the lower clubs in the lower leagues will struggle to get this technology because of their budget. This could then cause problems when teams meet from different leagues. For example, in the FA cup a team in the conference could meet a team in the Premier league, and one team ahs the technology whereas the other team does not. This causes a massive advantage to the Premier league team with the advantage, and this will therefore mean that the game is not open, it is very unfair.
Also, one point that should be made is that fans my be highly interested in this technology and may want to own the replica kit for themselves and use the technology that is built into the shirt. Yes, the kit may be alot more expensive, but the appeal of the shirt, and the technology that is in the shirt may draw more customers in, leading to a higher income/more revenue for the club. The one problem that the stores could face though is the cost of everything involved with this technology when selling the shirts to the general public. The data that is recorded requires alot of hi-tech equipment, which isn't easily accessible to the general public, meaning they would first have to spend more on the new shirt instead of the standard one without the new technology, and then would have to buy an iPad for example to retrieve the data. Even if the technology was compatible with a computer alot of people today still do not have access to the internet and a computer as they are still fairly expensive. This problem would have to be assessed and resolved if companies like Under Armour were seriously about introducing this new technology.
Clothing technology itself is the involvement of a manufacturer who provide materials and the design of the shirt, shorts, shoes, etc. They will devlop a design, create it and the distribute it to buyers.
The design is an important part of the technology as it will utilise both fashion and glamour as people will be judging the clothing that sportsmen & women wear, paying attention to what the technology actually does and how effective it is. Environmental and human rights issues have been outlines and now are big consideraitons when looking into a new line of clothing.
Tottenham Hotspur are looking into a new deal, which they have signed with Under Armour looks to have new shirts, with the technology in them, by the start o 2012-2013 season. It will have sensors that send second by second updates o everything from a players heart rate to their core body temperature. It can also accurately record their acceleration or breathing rate.
Both smart phones and laptops will be used to receive this data so that both the manager and the coaches can analyse this data. The use of this will help them to know if a player is drained of energy or is working with a low work rate. It can also help detect any abnormal body problems if the temperature of player rises concerning high.
I believe that technology being brought into the clothing is a bit too far as it is unecessary. Nobody needs to know who is working the best in the team as this cna cause unhealthy competetion and lead to players falling out. This can then lead to a whole tem falling apart. If a manager wants to know who is working at their best then he can clearly see this on both the training field and the game. It is easy to pick out who isnt putting in their maximum effort because body language gives this away.
I believe that if the technology was to be brought in then it could mean that the viewing experience could be that bit more interesting if the stats were put live on the television. The data that is recorded by this clothing technology could be put on Sky Sports for example whilst the game is running and could make the game alot more appealing as you could follow who on the pitch is working at what rates, who isn't working so hard, etc. This could also cause problems though because the opponents could have access to a TV, or an iPad for example and would be able to see this data, which would lead to them notifying their head coach, and they could counter this newly known data to beat the opposition. For example if on the TV it showed that the left back was not working very hard and was tiring, then the manager of the opposing team would get his right winger to get the ball more often and run at their left back, which would give them an advantage in the game. Therefore i do not think that displaying the data live would help, despite it being more appealing to the viewers.
The technology would be very hard to keep running across all leagues too. The reason for this is because the technology will not come cheap, and therefore the lower clubs in the lower leagues will struggle to get this technology because of their budget. This could then cause problems when teams meet from different leagues. For example, in the FA cup a team in the conference could meet a team in the Premier league, and one team ahs the technology whereas the other team does not. This causes a massive advantage to the Premier league team with the advantage, and this will therefore mean that the game is not open, it is very unfair.
Also, one point that should be made is that fans my be highly interested in this technology and may want to own the replica kit for themselves and use the technology that is built into the shirt. Yes, the kit may be alot more expensive, but the appeal of the shirt, and the technology that is in the shirt may draw more customers in, leading to a higher income/more revenue for the club. The one problem that the stores could face though is the cost of everything involved with this technology when selling the shirts to the general public. The data that is recorded requires alot of hi-tech equipment, which isn't easily accessible to the general public, meaning they would first have to spend more on the new shirt instead of the standard one without the new technology, and then would have to buy an iPad for example to retrieve the data. Even if the technology was compatible with a computer alot of people today still do not have access to the internet and a computer as they are still fairly expensive. This problem would have to be assessed and resolved if companies like Under Armour were seriously about introducing this new technology.
POSITIVES
One positive effect of the clothing tehnology is that managers can analyse each individual player, see how they are performing and find out whether they need to try harder, or they need to be substituted because they have worked too hard. This could have helped when recently, Bolton Wanders player Fabrice Muamba collapsed on the pitch, which was later revealed he had suffered a heart attack. This could spark something for the future and could mean that companies will urge clubs to use this new technology. It could have potentially stopped something like this from happening, and would have meant that the coaches could have picked up on this problem before it managed to happen, mainly because they would have noticed irregular breathing rates and heart rates.
NEGATIVES
The negatives of this technology high outweigh the positives. The use of technology has many flaws. One of them is that the use of computers will cause many problems. Firstly, it is well known that both phones and laptops can be hacked. If the team you are playing is one of high importance and the game is vital then the use of phone and computer hacking is always a possibility. This can help the opposition to find out which players on the opposing team are weak, vulnerable and under performing. This leads to a window of opportunity. The manager will then tell one of his players to constantly attack this weak area. For example, they could receive news that the Right back is weak and tired, leading to the manager telling his left winger to attack the right back, dominating the opposition.
Another negative effect of this technology is that it creates unhealthy competition. The manager will give feedback to his players based on the data taken from the match. If the manager openly expresses who is doing well and who isn't doing so well the this can lead to arguments within the team, causing bad morale. Bad morale means a team are no longer together and it will show in the upcoming games.
Lastly, the introduction of technology will not help the players as most of the designs that have already been pitched look as if the technology would firstly weigh down the player and secondly be very uncomfortable. If something like t shirt technology is the be put into place it should be placed conveniently and also should be easy to disassemble so that the t shirts can be washed.
In my own opinion I think that there aren't enough positives to take from technology in clothing to truely consider it. The negatives outweigh the positives greatly and i cant see any use for the technology unless it was kept in training fields only, so the manager can get a better view of how his players are performing other than seeing for himself.
One positive effect of the clothing tehnology is that managers can analyse each individual player, see how they are performing and find out whether they need to try harder, or they need to be substituted because they have worked too hard. This could have helped when recently, Bolton Wanders player Fabrice Muamba collapsed on the pitch, which was later revealed he had suffered a heart attack. This could spark something for the future and could mean that companies will urge clubs to use this new technology. It could have potentially stopped something like this from happening, and would have meant that the coaches could have picked up on this problem before it managed to happen, mainly because they would have noticed irregular breathing rates and heart rates.
NEGATIVES
The negatives of this technology high outweigh the positives. The use of technology has many flaws. One of them is that the use of computers will cause many problems. Firstly, it is well known that both phones and laptops can be hacked. If the team you are playing is one of high importance and the game is vital then the use of phone and computer hacking is always a possibility. This can help the opposition to find out which players on the opposing team are weak, vulnerable and under performing. This leads to a window of opportunity. The manager will then tell one of his players to constantly attack this weak area. For example, they could receive news that the Right back is weak and tired, leading to the manager telling his left winger to attack the right back, dominating the opposition.
Another negative effect of this technology is that it creates unhealthy competition. The manager will give feedback to his players based on the data taken from the match. If the manager openly expresses who is doing well and who isn't doing so well the this can lead to arguments within the team, causing bad morale. Bad morale means a team are no longer together and it will show in the upcoming games.
Lastly, the introduction of technology will not help the players as most of the designs that have already been pitched look as if the technology would firstly weigh down the player and secondly be very uncomfortable. If something like t shirt technology is the be put into place it should be placed conveniently and also should be easy to disassemble so that the t shirts can be washed.
In my own opinion I think that there aren't enough positives to take from technology in clothing to truely consider it. The negatives outweigh the positives greatly and i cant see any use for the technology unless it was kept in training fields only, so the manager can get a better view of how his players are performing other than seeing for himself.